Hi, meet Eve, Earths’ first product marketing manager. You ask why? She
successfully convinced Adam to eat the apple despite the ridiculous “high
price”’ tag on it and now look at where we are today, but that’s a story for
another day. Brands can create great market differentiation, quickly convert
prospective customers to buyers and enhance their marketing tactics by simply
creating effective and captivating CTAs
(Call-to-action), one that the customer simply cannot
resist, but how?
Marketing is the art and science of finding prospective
buyers, that is people who are willing to purchase what you are offering. This
is highly important as no business can survive without people being aware of its
existence and what it offers, but what is awareness without actually purchases
right? This is where Call-to-Action comes in!
WHAT IS A CALL TO ACTION?
A call to action (CTA) is a simple, clear and concise directional statement
that drive prospective customers to perform specific actions that guide the
achievement of a particular goal(s) when interacting with your product, usually
actions that lead to sales; the favourite phrase for any business owner, How
exciting is it to use this simple tactic to spur profit maximisation?
A
simple example of a Call to Action is this Buy button below, the customer upon
seeing this immediately knows to click on it to make purchases, should your
customer be looking for this button on your product page? We guess not
Other examples of CTA’s that can be used to communicate
“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing” – John Russell
IMPORTANT POINTS TO NOTE WHEN CREATING CTAs
1. Aligning the customers’ satisfaction with the business goals enhances the creation of effective call to actions.
2. You don’t want to make your customers think or create an unclear message that makes the customer disappear, Customers are less likely to revisit a product that is confusing, requires deep thinking and difficult to interact with, Good customer experience drives sales.
3. An understanding of your prospects and their needs guides the creation of Call-to-Actions as it aims to seamlessly direct and make prospective customers do what you want that satisfies them as well.
4. Life itself is not a walk in the park, so how about making it easy for your visitors to navigate your website and social platforms. You can achieve this through directional messages, customer testimonials and clear messaging that will make your prospects more comfortable with your product and willing to make a purchase.
More businesses are shifting to digital platforms and it has become increasingly important to get customers to perform specific actions, clicks, input messages until their desired action is fulfilled and sales are made which inevitably increases the effective marketing activities.
Remember “The best marketing doesn’t feel like marketing.” – Tom Fishburne
The efficacy of Call to Action (CTA) can be measured with A/B testing which determines the most utilized clicks. The Ultimate goal of businesses is profit maximization and this can only occur when the customer makes purchases which your call to action enhances.
At Merlotek Media we understand the importance of incorporating this into
creating digital solutions for our clients.
Visit merlotek.co today for more